As many communities are planning for a ballot measure in November or looking ahead to 2012 elections, it is important to start thinking about the "face" of the campaign. Will the campaign have a dedicated website? Social media presence? It is never too soon to start a general educational campaign to establish a base of Twitter followers or Facebook fans and it can be helpful to raise awareness prior to the announcement of a ballot measure.
Here are some great examples from campaigns scheduled on May 3:
SARTA- Stark County, OH
Website: http://www.voteforsarta.com/qa
Tagline: SARTA, There When We Need It. Vote for 13.
Facebook: http://www.facebook.com/SupportSARTA
The Rapid-Grand Rapids, MI
Website: http://rapidyes.org/
Tagline: Move Our Community Forward; Move Forward
Facebook: http://www.facebook.com/rapidyes
Benzie Bus- Benzie County, MI
Website: http://benziebusyes.org/
Tagline: Keep it Rolling!
Facebook: http://www.facebook.com/pages/Benzie-Bus-Yes
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