Lessons Learned from Los Angeles' Measure J

One of the most disappointing losses for transit in 2012 was the defeat of Measure J in Los Angeles County.  Despite garnering the support of over 65% of voters, this extension was brought down by California's supermajority requirement for tax measures.T

Measure J was a 30-year, half-cent sales tax extension that would have secured approximately $90 billion for transportation investment through 2069. More importantly, it was designed to allow the region to borrow against future tax receipts to complete major projects (laid out during the campaign for the initial half-cent sales tax in 2008) in 10 years instead of 30.

CFTE sought insight into this campaign from one of the key organizations involved.

Read our interview with Gloria Ohland, Director of Policy and Communications at Move LA.